Viver Health’s healthy food videos garner over a million views on Social Media
Morristown, NJ – The annual meeting of the American Society of Clinical Oncology (ASCO) is the world’s largest stage for announcing advances in cancer treatment. In June 2017, Viver Health, LLC, supported by Lilly Oncology, introduced two healthy recipe videos and a laminated Viver Pocket Health Guide-styled recipe Guide at ASCO Chicago to underscore Lilly Oncology’s support for patients diagnosed with gastric or gastroesophageal junction (GEJ) cancers, whose special nutritional needs have been long underserved.
As it did when developing Your Guide to Wellness with Stomach Cancer in late 2016, a first-of-its kind publication, Morristown, New Jersey-based Viver Health researched, edited, and designed the companion Guide, Your Guide to Wellness: Recipes for Those with Stomach Cancer, containing four original healthy recipes developed and created specifically for people with gastric and GEJ cancers.
Viver Health’s team of nutritionists developed a Black Bean Chocolate Brownies recipe, a Red Lentil & Roasted Red Pepper Hummus recipe, a Gingered Carrot Soup recipe and a Salmon Salad recipe, then published them in the Viver Pocket Health Guide, and featured the Black Bean Chocolate Brownies and Red Lentil & Roasted Pepper Hummus in two 1-minute videos for a Lilly Oncology sponsored social media campaign, and to be the centerpiece of Lilly Oncology's booth at ASCO Chicago.
The videos generated over one million views, two million impressions, almost 2,000 shares and over 5,000 likes on Facebook and Twitter. They also became the main feature of Lilly’s ASCO exhibit. A caterer prepared the four recipes for ASCO Chicago attendees.
Lilly Oncology’s partnership with Viver Health leverages Viver’s unique niche of producing researched Pocket Health Guides that promote evidence-based foods as medicine to support traditional treatments for people with various types of cancer.
The Recipe Guide was developed using the same process as Your Guide to Wellness with Stomach Cancer, by interviewing gastric and GEJ cancer physicians and Viver Health’s team of experts. A total of 28,000, copies of Your Guide to Wellness with Stomach Cancer and 20,000 copies of the companion Recipe Guides have been produced by Viver with support from Lilly Oncology.
Other Viver titles are Reduce Your Risk of Cancer and Your Guide to Healthy Eating. The former resulted from Vicki Barghout’s, one-woman mission to find evidence-based information on foods that are medicine to help treat her own breast cancer. Vicki is Viver’s founder and a pharmaceutical executive.
All Viver Pocket Health Guides contain the best available, evidence-based nutrition and wellness information in easy-to-grasp, digest form and Viver Health’s 5 Simple Steps to Boost Your Health. The 5-inch X 8-inch Guides are illustrated and laminated for durability.
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Viver Health, LLC researches, develops and publishes wellness and nutrition content for patients with cancer, heart disease and other chronic conditions. Viver was born out of Vicki Barghout’s own one-woman mission to find evidence-based information on foods that are medicine to help battle her breast cancer. Vicki’s mission became a passion for passing along her knowledge to help fight all cancers. The passion became Viver.