Why Viver
Engaging, evidence-based education grounded in real-world experience.
Visually appealing resources grounded in evidence, informed by lived experiences, and inclusive of both integrative and allopathic approaches.
With direct access to patients, providers, and payers, our materials are informed by the people they’re built to serve, ensuring relevance and impact. As one of the only U.S. companies whose content receives endorsements from professional societies and patient advocacy groups, we bring unmatched credibility to every project .
Our established professional networks, stakeholder contacts, and omnichannel approach make dissemination and HCP and patient engagement easy. Real-world, customized data helps you refine content, improve alignment with your audience, and support shared decision-making with tools proven to deliver value in practice.
Education that empowers care—whole-person insights, grounded in evidence and proven to drive deeper engagement.
The Viver Process
Our patented Viver Process® strengthens engagement across patients, HCPs, and payers while improving brand awareness and credibility for our clients. Designed with the complexities of the pharmaceutical landscape in mind, the Viver Process® ensures every resource is both scientifically rigorous and practically impactful.
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Evidence-Based
Whole-person content: materials grounded in the latest science that address real-world quality-of-life concerns.
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Targeted Literature Reviews
Tailored searches that capture the most up-to-date evidence to support your content and ensure accuracy in fast-moving therapeutic areas.
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Expert Design
Translating complex information into resources that are visually compelling, easy to understand, and user-focused.
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Stakeholder Validation
Unique testing with patients, providers, and payers to ensure resource credibility, usability, and relevance.
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MLR/PRC Review Support:
Resources strategically developed to align with pharmaceutical review standards, accelerating approval.
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Strategic Endorsements
Endorsements from professional societies and patient advocacy organizations add independent credibility and trust to your resources.
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Patient-focused Guides have covered topics including symptom and side effect management to support medication adherence; disease state education; information on patient support services; stress reduction techniques; movement practices; and tips for healthy nutrition and improved quality of life.
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HCP-focused resources can provide disease-state education for rare and/or complex conditions and timesaving, practical tools for non-pharmacological patient care and quality of life improvements.
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Payer-focused materials have provided the latest evidence and patient-reported outcomes (PROs) data to support informed coverage and formulary decisions.
What We Do.
Educational Resource Development
Viver Guides, one of our main offerings, are print or digital resources containing practical, evidence-based tips which align the latest evidence-based science with what patients, HCPs, and payers need.
From disease state education to practical strategies for symptom and side effect management, our resources are designed to meet the needs of their users. Whether your goal is to increase adherence, strengthen HCP communication, or equip payers with tools for informed decision-making, Viver Guides can help!
Viver Guides are sponsored by clients and are available through their dissemination programs and partnering advocacy groups. Our omnichannel resources can be carried by field-facing sales or medical affairs teams and used as leave-behinds to gain access to healthcare providers and health systems. HCPs can order Guides directly through our customized ordering portals, enhancing your data collection.
Brand Awareness.
We design campaigns to highlight your resources, strengthen HCP marketing, and extend your reach across patient, HCP, and payer audiences. With a mix of digital, social, and conference engagement strategies, we ensure you reach the right audiences and earn their confidence, positioning your brand as a trusted leader. Our approach includes:
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Digital, social, and conference strategies that boost brand visibility and patient and HCP engagement.
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Direct access to patients, providers, payers, medical societies, and advocacy groups through our professional networks makes high-impact dissemination easy.
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As one of the only U.S. companies whose resources are endorsed by both professional societies and advocacy groups, we help differentiate your brand in a competitive marketplace.
Blending data-driven insights, trusted content, and established dissemination channels, we ensure you reach the right audiences and earn their confidence, positioning your brand as a trusted leader.
Real-World Data Capture.
Our real-world data capture turns dissemination into strategic guidance. Beyond tracking reach, we measure how resources are valued, applied, and shaping care and behavior in practice. With anonymized, zip code–level reporting that's HIPAA- and GDPR-compliant, you can see where engagement is strongest—such as medical science liaison interactions with HCPs that drive new Guide orders—and where new opportunities exist, allowing you to refine resources, better align with stakeholders, and support shared decision-making with proven, evidence-based tools.
We capture insights across 3 key areas:
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Demographics, practice details, and frequency of use.
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Satisfaction levels, recommendations to peers or patients, and feedback on what's valuable and what gaps remain.
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Measurable behavior change in daily practice, impact on patient quality of life, and where unmet needs remain.
The result: resources that maximize market access, support adherence, drive HCP and patient engagement, and educate payers with content that performs in practice.
Digital Dissemination.
Expand the reach of your resources through our targeted digital or omnichannel distribution, ensuring patients, providers, and payers have access to the content they need.
Leveraging email campaigns, digital platforms, and direct stakeholder networks, we increase awareness, accessibility, and adoption of your materials while driving meaningful engagement.
With real word data on care management and behavior, we measure engagement, identify gaps, and optimize campaigns for maximum impact. By connecting your content to the right audiences, we increase visibility and drive meaningful interactions that improve understanding, support clinical decisions, and inform future strategies.
Conference Support.
Conferences are key opportunities to showcase your science, engage healthcare professionals, and elevate your brand. We help you maximize visibility at major conferences with compelling communications that resonate with patients, providers, and payers. Capture on-site attention with messaging designed to make your content stand out. We support you with:
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Expertly prepared submissions that reflect evidence-based rigor and stakeholder perspectives.
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Clear, engaging posters, slides, and handouts designed for scientific and clinical audiences.
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Tailored outreach to drive booth visibility and traffic, including development of educational videos, applications, recipe cards, and more.